Lenticular Photo Used To Secretly Convey Hot Line Number To Abused Kids

In an attempt to protect kids from being seen looking at the hotline number and being exposed to violence or preventative measures by their aggressors the ANAR foundation created Lenticular street signs, meaning that a different message is seen from different angles.

To people at the average height of a 10 year old and below the poster displays a secret messages and phone number saying:
"If somebody hurts you, phone us and we'll help you"

While adults see:
"Sometimes child abuse is only visible to the child suffering it"

This is a very simple, inventive and catchy approach. I hope it gets as much attention from the children who need help as it's getting in the creative community. 

A short video explaining the process:


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